共睦态视角下旅行同伴对旅游体验质量的相互影响研究

王娟; 李婷; 魏荣杰

doi:10.16152/j.cnki.xdxbzr.2024-04-007

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共睦态视角下旅行同伴对旅游体验质量的相互影响研究

旅游地理 | 更新时间：2024-08-01

- 共睦态视角下旅行同伴对旅游体验质量的相互影响研究
- The influence of companions on the quality of travel experience from the perspective of communitas
- 西北大学学报（自然科学版） 2024年54卷第4期页码：639-649
- 作者机构：
  
  1.中国海洋大学　管理学院，山东　青岛　266100
  2.中国海洋大学　国家文化和旅游研究基地，山东　青岛　266100
- 作者简介：
  
  王娟，女，博士，副教授，从事旅游行为研究，wjjasmine@163.com。
  魏荣杰，女，博士研究生，从事旅游行为研究，weirongjie2021@163.com。
- 基金信息：
  
  山东省自然科学基金面上项目(ZR2023MG065)
- DOI：10.16152/j.cnki.xdxbzr.2024-04-007
  中图分类号： F592
- 纸质出版日期：2024-08-25，
  
  收稿日期：2023-12-30，
- 稿件说明：
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王娟, 李婷, 魏荣杰. 共睦态视角下旅行同伴对旅游体验质量的相互影响研究[J]. 西北大学学报（自然科学版）, 2024,54(4):639-649.

WANG Juan, LI Ting, WEI Rongjie. The influence of companions on the quality of travel experience from the perspective of communitas[J]. Journal of Northwest University (Natural Science Edition), 2024,54(4):639-649.
王娟, 李婷, 魏荣杰. 共睦态视角下旅行同伴对旅游体验质量的相互影响研究[J]. 西北大学学报（自然科学版）, 2024,54(4):639-649. DOI： 10.16152/j.cnki.xdxbzr.2024-04-007.

WANG Juan, LI Ting, WEI Rongjie. The influence of companions on the quality of travel experience from the perspective of communitas[J]. Journal of Northwest University (Natural Science Edition), 2024,54(4):639-649. DOI： 10.16152/j.cnki.xdxbzr.2024-04-007.

摘要

旅行同伴是旅游者旅行活动的共同参与者，对旅游者的旅游体验具有重要影响。研究从共睦态视角出发，基于活动理论和驱动理论构建“旅行同伴影响感知－旅游涉入－旅游体验质量”的研究模型，运用扎根技术、问卷调查和结构方程模型探讨旅行同伴影响感知对旅游体验质量的相互影响以及旅游涉入在此过程中的中介效应。研究发现：①旅游者对旅行同伴影响感知可从感知情感价值、感知功能价值、感知社交价值、感知认知价值和感知约束5个维度表征；②旅行同伴对旅游体验质量的影响中，感知情感/功能/社交/认知价值直接显著正向影响旅游者涉入和旅游体验质量；③旅游涉入在旅游者对旅行同伴感知情感/功能/社交/认知价值与旅游体验质量的关系中发挥部分中介效应；④感知约束对旅游涉入和旅游体验质量的直接负面影响，以及通过旅游涉入影响旅游体验质量的中介作用均未通过显著性检验。最后从产品优化、情感营销、市场开发等方面提出对策建议。

Abstract

Travel companions are participants of tourists’ travel activities

which have an important influence on tourists’ travel experience. From the perspective of communitas

the research builds the " travel companions influence perception-tour involvement-tourist experience quality" research model based on the Drive Theory and Activity Theory and discusses the mutual influences of travel companions influence perception on tourist experience quality and the mediating effect of tourism involvement in this process through questionnaire survey and Structural Equation Model. The research finding are as follows. ① Travelers’ perceptions of the influence of travel companions can be characterized by the five dimensions of perceived emotional value

perceived functional value

perceived social value

perceived cognitive value

and perceived constraints extracted from the interview data by the grounded theory technology. ② Tourists’ perception of the emotional/functional/social/cognitive value of tourism partners has a significant positive impact on their tourism involvement and tourism experience quality. ③ Tourism involvement plays a partial mediating effect on the relationship between perceived emotional

functional

social

cognitive value and tourism experience quality. ④ The direct negative effects of perceived peer constraint on tourist involvement and quality of tourism experience

as well as the mediating effect of influencing the quality of tourism experience through tourist involvement does not pass the significance test. Finally

countermeasure suggestions are put forward in terms of product optimization

emotional marketing

and market development.

关键词

旅行同伴旅行同伴影响感知旅游涉入旅游体验质量

Keywords

companiontravel companions influence perceptiontourism involvementquality of travel experience

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